Founded in 2017 by Ivor Novello Award-winning songwriter, drummer, and producer Cassell The Beatmaker, In the Making is a dynamic artist development programme dedicated to nurturing emerging music talent.

With over 25 years in the music industry, Cassell has worked with both rising stars and household names, including The Streets, Plan B, MNEK, and Mahalia.

Cassell and his expert team provide comprehensive, hands-on support designed to empower artists and help them realise their full creative potential.